Alo

Alo is a beautifully branded company, but that didn’t make me shy away from wanting to make it better. They already do cool stuff like influencer events and pop-ups, so I took a more traditional approach with insert cards that promote the app along with the spring 24 collection. This would be inserted into customer bags after shopping in the store. I also made a website promo banner to promote the same thing online. My favorite part of this project was exploring the nontraditional method of guerrilla advertising.